Apps that encourage minors to consume any of these substances will be rejected. '1.4.3 Apps that encourage consumption of tobacco and vape products, illegal drugs, or excessive amounts of alcohol are not permitted on the App Store. The guideline in question doesn't seem to consider excessive use of caffeine as problematic to encourage. By comparison, Amphetamine seems to be the most popular result, at least for the search term 'awake', with 1.37K reviews

There's one other, much less popular app called 'Coca' which appears to reference cocaine, but doesn't also have a drug-referencing icon or tagline, and which only has 15 reviews. 'Jolt of Caffeine' or 'Owly' which has a logo of an owl in a cup of coffee) Specifically, your app name and icon include references to controlled substances, pills'Īlmost all of the other top apps in the app store in the same category use some reference to caffeine either in the name or tagline or description (e.g. This was consistent with the feedback the author received: ' app appears to promote inappropriate use of controlled substances. The logo is basically a big pill and the tagline 'Powerful keep-awake utility' which is clearly alluding to the drug. I thought I should look at the App Store and see what this app is doing in comparison to similar apps.

Keepingyouawake mac